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A growing literature explores differences in subjective well-beingacross demographic groups, often relying on surveys with high nonresponserates. By using the reported number of call attempts madeto participants in the University of Michigan's Surveys of Consumers,we show that comparisons among easy-to-reach respondents differfrom comparisons among hard-to-reach ones. Notably, easy-to-reachwomen are happier than easy-to-reach men, but hard-to-reach menare happier than hard-to-reach women, and conclusions of a surveycould reverse with more attempted calls. Better alternatives tocomparing group sample averages might include putting greaterweight on hard-to-reach respondents or even extrapolating trends inresponses.