The Power of Feelings in Understanding Advertising Effects Julie A. Edell; Marian Chapman Burke Journal of Consumer Research 1987 14(3), 421
Social Ties and Word-of-Mouth Referral Behavior Jacqueline Johnson Brown; Peter H. Reingen Journal of Consumer Research 1987 14(3), 350
Dimensions of Consumer Expertise Joseph W. Alba; J. Wesley Hutchinson Journal of Consumer Research 1987 13(4), 411
External Search Effort: An Investigation Across Several Product Categories Sharon E. Beatty; Scott M. Smith Journal of Consumer Research 1987 14(1), 83
Effect of Product-Line Pricing Characteristics on Product Evaluations Susan M. Petroshius; Kent B. Monroe Journal of Consumer Research 1987 13(4), 511
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Morris B. Holbrook; Rajeev Batra Journal of Consumer Research 1987 14(3), 404
The Role of Imagery in Information Processing: Review and Extensions Deborah J. MacInnis; Linda L. Price Journal of Consumer Research 1987 13(4), 473