Knowledge that Transforms

Ernest Cadotte, University of Tennessee Jeffrey Cornwall, Belmont University Alex F. DeNoble, San Diego State University Elissa Grossman, University of Southern California Jerry Katz, St. Louis University Donald F. Kuratko, Indiana University Ray Smilor, Texas Christian University Ethne Swartz, Fairleigh Dickinson University Karl Vesper, University of Washington Mark Weaver, Southern Alabama University Rebecca J. White, University of Tampa

Editors-Elect, Journal of Consumer Research July 1, 2014–June 30, 2017 On behalf of the Policy Board of the Journal of Consumer Research , I am delighted to announce the selection of the next editors of the journal. Professor Darren Dahl will serve as editor in chief, and Professors Eileen Fischer, Gita Venkataramani Johar, and Vicki Morwitz will …