Diversity is a defining characteristic of global collectives facilitated by the Internet. Though substantial evidence suggests that diversity has profound implications for a variety of outcomes including performance, member engagement, and withdrawal behavior, the effects of diversity have been predominantly investigated in the context of organizational workgroups or virtual teams. We use a diversity lens to study the success of nontraditional virtual work groups exemplified by open source software (OSS) projects. Building on the diversity literature, we propose that three types of diversity (separation, variety, and disparity) influence two critical outcomes for OSS projects: community engagement and market success. We draw on the OSS literature to further suggest that the effects of diversity on market success are moderated by the application development stage. We instantiate the operational definitions of three forms of diversity to the unique context of open source projects. Using archival data from 357 projects hosted on SourceForge, we find that disparity diversity, reflecting variation in participants' contribution-based reputation, is positively associated with success. The impact of separation diversity, conceptualized as culture and measured as diversity in the spoken language and country of participants, has a negative impact on community engagement but an unexpected positive effect on market success. Variety diversity, reflected in dispersion in project participant roles, positively influences community engagement and market success. The impact of diversity on market success is conditional on the development stage of the project. We discuss how the study's findings advance the literature on antecedents of OSS success, expand our theoretical understanding of diversity, and present the practical implications of the results for managers of distributed collectives.

Open source software (OSS) communities are dependent on the code contributions of developers who, in many cases, never meet face-to-face and collaborate primarily through technology-enabled means. With their fluid membership, such communities often rely on engaging the commitment of developers to their cause. Given the changing nature of OSS communities, developers face barriers in appreciating appropriate ways of contributing to the collaborative effort. Such uncertainty about how to contribute results in OSS communities losing developers as they devote their attention to other, more welcoming, communities. In this research, we draw upon uncertainty reduction theory to argue that developers have two alternative avenues at their disposal to gain certainty about how to contribute: passive and interactive. Leveraging the person–environment fit perspective, we argue that congruence and incongruence in the OSS values of a developer and an OSS community serve as an avenue for passive approaches to gaining certainty, to the degree that appropriate ways of contributing are encoded in these values. Further, leveraging social network theory, we argue that centrality within a community’s communication network constitutes an avenue for interactive approaches for gaining certainty about how to contribute. Using polynomial regression analysis, we analyze survey and archival data from 410 developers in an OSS community. Results suggest that developer centrality moderates the impact of congruence and incongruence in OSS values on commitment. Moreover, commitment fully mediates the impact of OSS value congruence and incongruence on developer contribution activity. We discuss the implications of our findings for research and practice.

Corporate involvement in open source software (OSS) communities has increased substantially in recent years. Often this takes the form of company employees devoting their time to contribute code to the efforts of projects in these communities. Ideology has traditionally served to motivate, coordinate, and guide volunteer contributions to OSS communities. As employees represent an increasing proportion of the participants in OSS communities, the role of OSS ideology in guiding their commitment and code contributions is unknown. In this research, we argue that OSS ideology misfit has important implications for companies and the OSS communities to which their employees contribute, since their engagement in such communities is not necessarily voluntary. We conceptualize two different types of misfit: OSS ideology under-fit, whereby an employee embraces an OSS ideology more than their coworkers or OSS community do, and OSS ideology over-fit, whereby an employee perceives that their coworkers or OSS community embrace the OSS ideology more strongly than the employee does. To develop a set of hypotheses about the implications of these two types of misfit for employee commitment to the company and commitment to the OSS community, we draw on self-determination theory. We test the hypotheses in a field study of 186 employees who participate in an OSS community. We find that OSS ideology under-fit impacts the company and the community in the same way: it decreases employee commitment to the company and commitment to the OSS community. In contrast, we find that OSS ideology over-fit increases commitment to the company but decreases commitment to the OSS community. Finally, we find that employees’ commitment to their company reinforces the impact of their commitment to the OSS community in driving ongoing code contributions. This provides a holistic view of OSS ideology and its impacts among an increasingly pervasive yet understudied type of participant in OSS research. It provides insights for companies that are considering assigning their employees to work in OSS communities as well as for OSS communities that are partnering with these companies.