Knowledge that Transforms

In this paper, we study the impact of increases in media coverage from two sources, newspapers and blogs, on firm founding rates in the context of technology-based entrepreneurship. Although increasing work in information systems (IS) has begun to investigate the effect of user-generated content on entrepreneurial behavior, limited attention has been devoted to how media affects firm founding or the boundary conditions of such an effect. Arguing for the direct effect of increased discourse in traditional and user-generated media in the information technology (IT) industry, results suggest that discourse in traditional media and blogs strongly influences IT firm founding rates. We further consider the differential impacts of media discourse on firm founding in different IT subsectors, over time, and in different locations. We test our hypotheses using entrepreneurial firm founding data from VentureXpert from 1998 to 2007, social media data from the three largest blogging platforms, and traditional media coverage from 11 major U.S. newspapers. Our work contributes to a better understanding of the concurrent effects of multiple forms of media on decision making and adds to the small but emerging literature addressing entrepreneurship-related research questions in IS.

Voluntary contributions are crucial to the success of open source software (OSS) projects. Firms sponsoring OSS projects may face substantial challenges in soliciting such contributions, since volunteer participants are neither regulated by an employment contract nor offered financial incentives. Although prior work has shown the positive impact of motivation on the effort expended by volunteer participants, there is limited understanding of how specific firm attributes shape volunteers’ intrinsic motivation. We offer a theoretical model of how the perceived community-based credibility and openness of the sponsoring firm have a positive impact on the intrinsic motivation of volunteer participants. The model is explored using survey data on volunteer participants from two sponsored OSS projects. Results show that a sponsoring firm’s community-based credibility (OSS developers’ perception of its expertise and trustworthiness) and openness (its mutual knowledge exchange with the community) strengthen the volunteer participants’ social identification with the firm-sponsored community, which in turn reinforces their intrinsic motivation to participate. Moreover, the perceived community-based credibility of a sponsoring firm directly enhances volunteer participants’ intrinsic motivation, whereas perceived openness fails to affect motivation without the mediating mechanism of social identification. Implications for firms seeking voluntary contributions for their sponsored OSS projects are discussed.

With the emergence of social media and Web 2.0, broadcasting in the online environment has evolved into a new form of marketing due to the much broader reach enabled by information technology. This paper quantifies the effect of artists’ broadcasting activities on a well-known social media site for music, MySpace, on music sales. We employ a panel vector autoregression model to investigate the interrelationship between broadcasting promotions in social media and music sales, while controlling for influential factors such as advertising in traditional media channels, album prices, new music releases, user-generated content, and artist popularity. We characterize two types of broadcast messages in the MySpace context, personal and automated. We find that broadcasting in social media has a significant effect on sales even after controlling for the aforementioned factors, and more important, the effect mainly comes from personal messages rather than automated messages. We also show that the timing and content of personal messages play a role in affecting sales. Our findings point to the importance of conducting captivating conversations with customers in social media marketing.

Research findings on how participation in social networking sites (SNSs) affects users’ subjective well-being are equivocal. Some studies suggest a positive impact of SNSs on users’ life satisfaction and mood, whereas others report undesirable consequences such as depressive symptoms and anxiety. However, whereas the factors behind the positive effects have received significant scholarly attention, little is known about the mechanisms that underlie the unfavorable consequences. To fill this gap, this study uses social comparison theory and the responses of 1,193 college-age Facebook users to investigate the role of envy in the SNS context as a potential contributor to those undesirable outcomes. Arising in response to social information consumption, envy is shown to be associated with reduced cognitive and affective well-being as well as increased reactive self-enhancement. These preliminary findings contribute to the growing body of information systems research investigating the dysfunctional consequences of information technology adoption in general and social media participation in particular.

Organizations are setting up online forums to obtain inputs and feedback from key stakeholders, such as employees, customers, and citizens. Examples of such virtual spaces are online policy deliberation forums (OPDFs) initiated by government organizations to garner citizens’ views on policy issues. Incorporating the inputs from these forums can result in more inclusive policies for societal benefit. Yet, as with other such forums, a common issue facing OPDFs is the sustainability of participation. When examining this issue, previous research has mostly explored the participation antecedents of existing contributors. However, engaging lurkers is also important, because these forums need to compensate for contributor attrition and become more effective with greater reach. Thus motivated, this study develops a model to explain the antecedents of both contributors’ and lurkers’ participation deriving from public participation and information technology-enabled public goods theories. It hypothesizes differences in the antecedents for contributors versus lurkers based primarily on construal level theory. The model was empirically validated through a survey of contributors and lurkers in a nationwide OPDF. The results reveal significant differences in the participation antecedents of the two groups as hypothesized. Specifically, contributors are influenced by political career benefit and political efficacy motives, whereas lurkers’ future participation intention is driven by collective benefits, possession of civic skills, and mobilization. Furthermore, perceived connectivity of the OPDF directly influences participation intention for contributors and indirectly impacts participation intention for both groups via perceived communality. Perceived communality, on the other hand, influences collective and persuasion benefits for both contributors and lurkers. These findings are useful for understanding and promoting participation through differential strategies for contributors and lurkers in OPDFs in particular, and by extension, other feedback or online forums.