Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations Morris B. Holbrook; William L. Moore Journal of Consumer Research 1981 8(1), 103
Designing Research for Application Bobby J. Calder; Lynn W. Phillips; Alice M. Tybout Journal of Consumer Research 1981 8(2), 197
Consumer Energy Research: A Review Gordon H. G. McDougall; John D. Claxton; J. R. Brent Ritchie; C. Dennis Anderson Journal of Consumer Research 1981 8(3), 343