Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context James E. Burroughs; David Glen Mick Journal of Consumer Research 2004 31(2), 402-411
The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior Pankaj Aggarwal Journal of Consumer Research 2004 31(1), 87-101
Decision Making in Information-Rich Environments: The Role of Information Structure Nicholas H. Lurie Journal of Consumer Research 2004 30(4), 473-486
When Good Brands Do Bad Jennifer Aaker; Susan Fournier; S. Adam Brasel Journal of Consumer Research 2004 31(1), 1-16
Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions Rohini Ahluwalia; Robert E. Burnkrant Journal of Consumer Research 2004 31(1), 26-42
Self-Validation of Cognitive Responses to Advertisements Pablo Briñol; Richard E. Petty; Zakary L. Tormala Journal of Consumer Research 2004 30(4), 559-573
When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance Dilip Soman; Amar Cheema Journal of Consumer Research 2004 31(1), 52-62
Spending Time versus Spending Money Erica Mina Okada; Stephen J. Hoch Journal of Consumer Research 2004 31(2), 313-323
A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments Eric Yorkston; Geeta Menon Journal of Consumer Research 2004 31(1), 43-51
The Material Values Scale: Measurement Properties and Development of a Short Form Marsha L. Richins Journal of Consumer Research 2004 31(1), 209-219