The Effect of Mere Touch on Perceived Ownership Joann Peck; Suzanne B. Shu Journal of Consumer Research 2009 36(3), 434-447
Psychological Distancing: Why Happiness Helps You See the Big Picture Aparna A. Labroo; Vanessa M. Patrick Journal of Consumer Research 2009 35(5), 800-809
Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity Karen Page Winterich; Vikas Mittal; William T. Ross Journal of Consumer Research 2009 36(2), 199-214
Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases? Leonardo Nicolao; Julie R. Irwin; Joseph K. Goodman Journal of Consumer Research 2009 36(2), 188-198
Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits Yu Chen Journal of Consumer Research 2009 35(6), 925-940
“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection Cassie Mogilner; Jennifer Aaker Journal of Consumer Research 2009 36(2), 277-291
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice Aner Sela; Jonah Berger; Wendy Liu Journal of Consumer Research 2009 35(6), 941-951
The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence Leilei Gao; S. Christian Wheeler; Baba Shiv Journal of Consumer Research 2009 36(1), 29-38
Seeking Freedom through Variety Jonathan Levav; Rui Zhu Journal of Consumer Research 2009 36(4), 600-610
When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance Debora Viana Thompson; Rebecca W. Hamilton; Petia K. Petrova Journal of Consumer Research 2009 36(4), 562-574