Knowledge that Transforms

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Sensemaking and Sustainable Practicing: Functional Affordances of Information Systems in Green Transformations1

MIS Quarterly 2013 37(4), 1275-1300
This paper explores how a world-wide operating software solutions provider implemented environmentally sustainable business practices in response to emerging environmental concerns. Through an interpretive case study, we develop a theoretical framework that identifies four important functional affordances originating in information systems, which are required in environmental sustainability transformations as they create an actionable context in which (1) organizations can engage in a sensemaking process related to understanding emerging environmental requirements, and (2) individuals can implement environmentally sustainable work practices. Through our work, we provide several contributions, including a better understanding of IS-enabled organizational change and the types of functional affordances of information systems that are required in sustainability transformations. We describe implications relating to (1) how information systems can contribute to the creation of environmentally sustainable organizations, (2) the design of information systems to create required functional affordances, (3) the management of sustainability transformations, and (4) the further development of the concept of functional affordances in IS research.

Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats1

MIS Quarterly 2013 37(3), 665-694
A large proportion of information systems research is concerned with developing and testing models pertaining to complex cognition, behaviors, and outcomes of individuals, teams, organizations, and other social systems that are involved in the development, implementation, and utilization of information technology. Given the complexity of these social and behavioral phenomena, heterogeneity is likely to exist in the samples used in IS studies. While researchers now routinely address observed heterogeneity by introducing moderators, a priori groupings, and contextual factors in their research models, they have not examined how unobserved heterogeneity may affect their findings. We describe why unobserved heterogeneity threatens different types of validity and use simulations to demonstrate that unobserved heterogeneity biases parameter estimates, thereby leading to Type I and Type II errors. We also review different methods that can be used to uncover unobserved heterogeneity in structural equation models. While methods to uncover unobserved heterogeneity in covariance-based structural equation models (CB-SEM) are relatively advanced, the methods for partial least squares (PLS) path models are limited and have relied on an extension of mixture regression—finite mixture partial least squares (FIMIX-PLS) and distance measure-based methods—that have mismatches with some characteristics of PLS path modeling. We propose a new method—prediction-oriented segmentation (PLS-POS)—to overcome the limitations of FIMIX-PLS and other distance measure-based methods and conduct extensive simulations to evaluate the ability of PLS-POS and FIMIX-PLS to discover unobserved heterogeneity in both structural and measurement models. Our results show that both PLS-POS and FIMIX-PLS perform well in discovering unobserved heterogeneity in structural paths when the measures are reflective and that PLS-POS also performs well in discovering unobserved heterogeneity in formative measures. We propose an unobserved heterogeneity discovery (UHD) process that researchers can apply to (1) avert validity threats by uncovering unobserved heterogeneity and (2) elaborate on theory by turning unobserved heterogeneity into observed heterogeneity, thereby expanding theory through the integration of new moderator or contextual variables.

Addressing the Personalization–Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users1

MIS Quarterly 2013 37(4), 1141-1164
Privacy has been an enduring concern associated with commercial information technology (IT) applications, in particular regarding the issue of personalization. IT-enabled personalization, while potentially making the user computing experience more gratifying, often relies heavily on the user’s personal information to deliver individualized services, which raises the user’s privacy concerns. We term the tension between personalization and privacy, which follows from marketers exploiting consumers’ data to offer personalized product information, the personalization–privacy paradox. To better understand this paradox, we build on the theoretical lenses of uses and gratification theory and information boundary theory to conceptualize the extent to which privacy impacts the process and content gratifications derived from personalization, and how an IT solution can be designed to alleviate privacy concerns. Set in the context of personalized advertising applications for smartphones, we propose and prototype an IT solution, referred to as a personalized, privacy-safe application, that retains users’ information locally on their smartphones while still providing them with personalized product messages. We validated this solution through a field experiment by benchmarking it against two more conventional applications: a base non-personalized application that broadcasts non-personalized product information to users, and a personalized, non-privacy safe application that transmits user information to a central marketer’s server. The results show that (compared to the non-personalized application), while personalized, privacy-safe or not increased application usage (reflecting process gratification), it was only when it was privacy-safe that users saved product messages (reflecting content gratification) more frequently. Follow-up surveys corroborated these nuanced findings and further revealed the users’ psychological states, which explained our field experiment results. We found that saving advertisements for content gratification led to a perceived intrusion of information boundary that made users reluctant to do so. Overall our proposed IT solution, which delivers a personalized service but avoids transmitting users’ personal information to third parties, reduces users’ perceptions that their information boundaries are being intruded upon, thus mitigating the personalization–privacy paradox and increasing both process and content gratification.

Critical Realism and Affordances: Theorizing IT-Associated Organizational Change Processes1

MIS Quarterly 2013 37(3), 819-834
Convincing arguments for using critical realism as an underpinning for theories of IT-associated organizational change have appeared in the Information Systems literature. A central task in developing such theories is to uncover the generative mechanisms by which IT is implicated in organizational change processes, but to do so, we must explain how critical realism’s concept of generative mechanisms applies in an IS context. Similarly, convincing arguments have been made for using Gibson’s (1986) affordance theory from ecological psychology for developing theories of IT-associated organizational change, but this effort has been hampered due to insufficient attention to the ontological status of affordances. In this paper, we argue that affordances are the generative mechanisms we need to specify and explain how affordances are a specific type of generative mechanism. We use the core principles of critical realism to argue how affordances arise in the real domain from the relation between the complex assemblages of organizations and of IT artifacts, how affordances are actualized over time by organizational actors, and how these actualizations lead to the various effects we observe in the empirical domain. After presenting these arguments, we reanalyze two published cases in the literature, those of ACRO and Autoworks, to illustrate how affordance-based theories informed by critical realism enhance our ability to explain IT-associated organizational change. These examples show how researchers using this approach should proceed, and how managers can use these ideas to diagnose and address IT implementation problems.

Explaining Broadband Adoption in Rural Australia: Modes of Reflexivity and the Morphogenetic Approach1

MIS Quarterly 2013 37(3), 965-990
Universal fast broadband is currently being implemented by the Australian government. It is the largest single project in Australia’s history. Represented as a nation-building exercise by the government and many public and private promoters, it is vilified by others as a massive waste of taxpayers’ money. Ultimately the target of successful universal availability will require that metropolitan installations subsidize rural adoption. The take-up of these facilities, particularly in regional and remote areas, constitutes a complex, multi-factorial scenario in which political, personal, and organizational decisions are shaped by physical, cultural, economic, and ideological elements. Critical realism is proposed here as an aid for examining the complex reality of rural adoption for communities and small businesses in the regions. This article highlights the importance of considering individual reflexivity in explaining the adoption decision and potential adoption barriers.

Bridging the Qualitative–Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems1

MIS Quarterly 2013 37(1), 21-54
Mixed methods research is an approach that combines quantitative and qualitative research methods in the same research inquiry. Such work can help develop rich insights into various phenomena of interest that cannot be fully understood using only a quantitative or a qualitative method. Notwithstanding the benefits and repeated calls for such work, there is a dearth of mixed methods research in information systems. Building on the literature on recent methodological advances in mixed methods research, we develop a set of guidelines for conducting mixed methods research in IS. We particularly elaborate on three important aspects of conducting mixed methods research: (1) appropriateness of a mixed methods approach; (2) development of meta-inferences (i.e., substantive theory) from mixed methods research; and (3) assessment of the quality of meta-inferences (i.e., validation of mixed methods research). The applicability of these guidelines is illustrated using two published IS papers that used mixed methods.

Positioning and Presenting Design Science Research for Maximum Impact1

MIS Quarterly 2013 37(2), 337-355
Design science research (DSR) has staked its rightful ground as an important and legitimate Information Systems (IS) research paradigm. We contend that DSR has yet to attain its full potential impact on the development and use of information systems due to gaps in the understanding and application of DSR concepts and methods. This essay aims to help researchers (1) appreciate the levels of artifact abstractions that may be DSR contributions, (2) identify appropriate ways of consuming and producing knowledge when they are preparing journal articles or other scholarly works, (3) understand and position the knowledge contributions of their research projects, and (4) structure a DSR article so that it emphasizes significant contributions to the knowledge base. Our focal contribution is the DSR knowledge contribution framework with two dimensions based on the existing state of knowledge in both the problem and solution domains for the research opportunity under study. In addition, we propose a DSR communication schema with similarities to more conventional publication patterns, but which substitutes the description of the DSR artifact in place of a traditional results section. We evaluate the DSR contribution framework and the DSR communication schema via examinations of DSR exemplar publications.

It-Mediated Customer Service Content and Delivery in Electronic Governments: An Empirical Investigation of the Antecedents of Service Quality1

MIS Quarterly 2013 37(1), 77-109
Despite extensive deliberations in contemporary literature, the design of citizen-centric e-government websites remains an unresolved theoretical and pragmatic conundrum. Operationalizing e-government service quality to investigate and improve the design of e-government websites has been a much sought-after objective. Yet, there is a lack of actionable guidance on how to develop e-government websites that exhibit high levels of service quality. Drawing from marketing literature, we undertake a goal approach to this problem by delineating e-government service quality into aspects of IT-mediated service content and service delivery. Whereas service content describes the functions available on an e-government website that assist citizens in completing their transactional goals, service delivery defines the manner by which these functions are made accessible via the web interface as a delivery channel. We construct and empirically test a research model that depicts a comprehensive collection of web-enabled service content functions and delivery dimensions desirable by citizens. Empirical findings from an online survey of 647 respondents attest to the value of distinguishing between service content functions and delivery dimensions in designing e-government websites. Both service content and delivery are found to be significant contributors to achieving e-government service quality. These IT-mediated service content functions and delivery dimensions represent core areas of e-government website design where the application of technology makes a difference, especially when considered in tandem with the type of transactional activity. A split sample analysis of the data further demonstrates our model’s robustness when applied to e-government transactions of varying frequency.

Impact of Wikipedia on Market Information Environment: Evidence on Management Disclosure and Investor Reaction1

MIS Quarterly 2013 37(4), 1043-1068
In this paper, we seek to determine whether a typical social media platform, Wikipedia, improves the information environment for investors in the financial market. Our theoretical lens leads us to expect that information aggregation about public companies on Wikipedia may influence how management’s voluntary information disclosure reacts to market uncertainty with respect to investors’ information about these companies. Our empirical analysis is based on a unique data set collected from financial records, management disclosure records, news article coverage, and a Wikipedia modification history of public companies. On the supply side of information, we find that information aggregation on Wikipedia can moderate the timing of managers’ voluntary disclosure of companies’ earnings disappointments, or bad news. On the demand side of information, we find that Wikipedia’s information aggregation moderates investors’ negative reaction to bad news. Taken together, these findings support the view that Wikipedia improves the information environment in the financial market and underscore the value of information aggregation through the use of information technology.

The Impact of Shaping on Knowledge Reuse for Organizational Improvement with Wikis1

MIS Quarterly 2013 37(2), 455-469
In this study, we explore the Wiki affordance of enabling shaping behavior within organizational intranets supported by Wikis. Shaping is the continuous revision of one’s own and others’ contributions to a Wiki. Shaping promotes knowledge reuse through improved knowledge integration. Recognizing and clarifying the role of shaping allows us to theorize new ways in which knowledge resources affect knowledge reuse. We examine the role of three knowledge resources of a Wiki contributor: knowledge depth, knowledge breadth, and assessment of the level of development of the Wiki community’s transactive memory system. We offer preliminary evidence based on a sample of experienced organizational Wiki users that the three different knowledge resources have differential effects on shaping, that these effects differ from the effects on the more common user behavior of simply adding domain knowledge to a Wiki, and that shaping and adding each independently affect contributors’ perceptions that their knowledge in the Wiki has been reused for organizational improvement. By empirically distinguishing between the different knowledge antecedents and consequences of shaping and adding, we derive implications for theory and research on knowledge integration and reuse.