Knowledge that Transforms

To make high-quality research more accessible and easier to explore.

Fields:

Capturing the Green Advantage

MIT Sloan Management Review 2009
Even in the downturn, “green” consumers constitute a market worth winning. A research paper from the Boston Consulting Group shows that lack of awareness and information about green product offerings — not higher prices — are what can keep customers away.

What Can Managers Learn From College Basketball

MIT Sloan Management Review 2009
Bcl-2 is an oncogenic protein that plays a central role in apoptosis. The association of Bcl-2 expression and prognosis in non-small cell lung cancer (NSCLC) is unclear, with some studies showing improved outcome whilst others show no survival advantage. We evaluated 178 surgically resected NSCLC specimens for Bcl-2 and p53 immunoexpression. Bcl-2 staining was present in 34.9% of cases (weakly staining 24.2%, strongly staining 10.7%), nuclear p53 in 43. 3% and cytoplasmic p53 in 10.7%. There was no association between p53 and survival. Bcl-2 immunoexpression correlated with improved outcome (p=0.04). A sub-group of strongly Bcl-2 staining cases had a poor survival compared to those that stained weakly (p=0.01). The strongly staining cases had a similar survival to negative cases. Immunointensity may therefore account for the disparity in results regarding the prognostic significance of Bcl-2 demonstrated in previous studies.

How to Make Sense of Weak Signals

MIT Sloan Management Review 2009
Managers who can identify and mini-mize both their personal and organi-zational biases are less likely to get blindsided. Catching and capturing distant threats and oppor-tunities means applying different search methods — and looking for overlapping results. Teasing out the implications of any finding requires fitting it into differ-ent frameworks.

Does it pay to be good

MIT Sloan Management Review 2009
In surveys, customers have long claimed that they'd pay more for ethically produced goods. But is that what happens when they actually buy things? New experiments offer answers.