Nancy C. Morey, Fred Luthans, Refining the Displacement of Culture and the Use of Scenes and Themes in Organizational Studies, The Academy of Management Review, Vol. 10, No. 2 (Apr., 1985), pp. 219-229

This paper is in answer to the call for new, innovative perspectives and methodologies for organizational research. Although the approach here falls within the subjective/idiographic/qualitative/insider set of methodologies rather than the objective/nomothetic/quantitative/outsider set, there is the potential to bridge the gap between the two sets. Coming largely from anthropology, the emic perspective is explained; the specific steps for ethno-science analyses are summarized; and examples and implications are given.