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Why Kill the Passenger Train?

Journal of Marketing 1964
Is the passenger train getting a “fair break” in the U.S. travel market? No, says the author of this article, an expert on transportation. He charges that railroad passenger-service losses have long been exaggerated by obsolete accounting rules of the Interstate Commerce Commission. However, some railroads that refuse to be deluded by “phantom” bookkeeping deficits are successfully marketing travel by train. If others would do likewise, the author points out, the results would be profitable both to the railroads and their customers.

Retail Competition in Chile

Journal of Marketing 1964
Although there is a very limited market for durable goods in Chile, there is considerable competition among retail merchants. Variations in price and finance charges are reported in the present study.

Speaking of Consumers

Journal of Marketing 1964
This is James O. Peck-ham's reply to John L. Mason's reply (see the preceding pages, 68–69) to Mr. Peckham's article, “The Consumer Speaks.”