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Marketing Literature Review
Books Reviewed
Marketing Literature Review
Marketing Literature Review
Manuscript Guidelines Journal of Marketing
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Response, Research Criteria, and Guidelines
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Response, Research Criteria, and Guidelines
Ailawadi, Farris, and Parry (1997) claim that their analyses have invalidated the Balasubramanian and Kumar (1990) model. The authors show reasons why their claim is incorrect and highlight key criteria and guidelines that can help further research.
Anticompetitive Practices in Japan: Their Impact on the Performance of Foreign Firms
Preface and Acknowledgment Anticompetitive Behavior or Not: An Unsettling Issue Entry Barriers and Antitrust Enforcement in Japan Research Design and Methodology Analyses and Results Conclusions, Implication and Recommendations Appendix Bibliography