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Make the right e-marketing decision for campaign success
Marketing is not as much about the actual campaign as it is about the method of targeting the required audience. A company may have a highly effective campaign planned, but if it doesn't get its message out successfully, the promotion is of no value. And both company time and money are squandered.
Journal of Marketing
Journal of Marketing
What are top marketers thinking
Or should it be: what our top marketers are thinking? That's quite a question whichever way you look at it! But for the fourth year running I asked some of South Africa's Top Marketers to share their thoughts with me. This, for the Sunday Times Business Times Markinor Top Brands 2007.