What Does Brand Mean? Historical-Analysis Method and Construct Definition B. B. Stern Journal of the Academy of Marketing Science 2006 34(2), 216-223
Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology T. J. Brown Journal of the Academy of Marketing Science 2006 34(2), 99-106
A Measure of Long-Term Orientation: Development and Validation W. O. Bearden Journal of the Academy of Marketing Science 2006 34(3), 456-467
Consumer Preference for Product Bundles: The Role of Reduced Search Costs J. Harris Journal of the Academy of Marketing Science 2006 34(4), 506-513
A Voice From the Silent Masses: An Exploratory and Comparative Analysis of Noncomplainers C. M. Voorhees Journal of the Academy of Marketing Science 2006 34(4), 514-527
The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment S. Sen Journal of the Academy of Marketing Science 2006 34(2), 158-166
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs P. S. Ellen Journal of the Academy of Marketing Science 2006 34(2), 147-157
The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption T. W. Leigh Journal of the Academy of Marketing Science 2006 34(4), 481-493