Knowledge that Transforms

This study draws upon the technology acceptance model as the theoretical basis and empirical findings for a pragmatic explanation of key factors affecting personal computing acceptance in small firms. The study uses results from a survey of 358 users in small firms in New Zealand to test a structural model examining the hypothesized relationships among the following constructs: intraorganizational factors, extraorganizational factors, perceived ease of use, perceived usefulness, and personal computing acceptance (i.e., system usage). The findings indicate that perceived ease of use is a dominant factor in explaining perceived usefulness and system usage, and that perceived usefulness has a strong effect on system usage. The results also indicate that exogenous variables influence both perceived ease of use and perceived usefulness, particularly management support and external support. Inconsistent with prior research in large firms, relatively little support was found for the influence of both internal support and Internal training. Implications for the acceptance of personal computing and future research on personal computing acceptance in small firms are discussed.

This study extends the TAM model (Davis 1989) and the SPIR addendum (Straub 1994) by adding gender to an IT diffusion model. The technology acceptance model (TAM) has been widely studied in IS research as an explanation of the use of information systems across IS types and nationalities. While this line of research has found significant cross-cultural differences, it has ignored the effects of gender, even though in socio-linguistic research, gender is a fundamental aspect of culture. Indeed, socio-linguistic research has shown that men tend to focus discourse on hierarchy and independence, while women focus on intimacy and solidarity. This literature provides a solid grounding for conceptual extensions to the IT diffusion research and the technology acceptance model. Testing gender differences that might relate to beliefs and use of computer-based media, this study sampled 392 female and male responses via a cross-sectional survey instrument. The sample drew from comparable groups of knowledge workers using e-mail systems in the airline industry in North America, Asia, and Europe. Study findings indicate that women and men differ in their perceptions but not use of e-mail. These findings suggest that researchers should include gender in IT diffusion models along with other cultural effects. Managers and co-workers, moreover, need to realize that the same mode of communication may be perceived differently by the sexes, suggesting that more favorable communications environments might be created, environments that take into account not only organizational contextual factors, but also the gender of users. The creation of these environments involves not only the actual deployment of communication media, but also organizational training on communications media.

Historical research offers perspectives on phenomena that are unavailable by any other methodological means. They reflect the cultural circumstances and ideological assumptions that underlie phenomena and the role played by key decision makers together with long-term economic, social, and political forces in creating them. Each of these benefits is accompanied by limitations such as, in most cases, a lack of mathematical tractability. The careful application of historical methods can overcome some of these limitations. A seven-step methodology is proposed: begin with focusing questions, specify the domain, gather evidence, critique the evidence, determine patterns, tell the story, and write the transcript.