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The Bullwhip Effect—Impact of Stochastic Lead Time, Information Quality, and Information Sharing: A Simulation Study

Production and Operations Management 2004 13(4), 340-353
We use a simulation model called ‘SISCO’ to examine the effects in supply chains of stochastic lead times and of information sharing and quality of that information in a periodic order‐up‐to level inventory system. We test the accuracy of the simulation by verifying the results in Chen et al. (2000a) and Dejonckheere et al. (2004). We find that lead‐time variability exacerbates variance amplification in a supply chain, and that information sharing and information quality are highly significant. For example, using the assumptions in Chen et al. (2000a) and Dejonckheere et al. (2004), we find in a numerical experiment of a customer‐retailer‐wholesaler‐distributor‐factory supply chain that variance amplification is attenuated by nearly 50 percent at the factory due to information sharing. Other assumptions we make are based on interviews or conversations with managers at large supply chains.

Revisiting ISO 14000 Diffusion: A New “Look” at the Drivers of Certification

Production and Operations Management 2004 13(3), 260-267
This replication study of the drivers of ISO 14000 certifications extends the work of Corbett and Kirsch (2001) and provides a different and simpler predictive model of the factors contributing to the growth of ISO 14000 certifications. The main finding is that at national level ISO 14000 certification densities can be explained by two factors: the installed base of ISO 9000 certificates and the number of environmental treaties signed and ratified. The first factor, considering the common elements of the two standards, points to conditions of infrastructural convenience, while the second highlights the importance of political‐economic considerations. The study uses a new set of tools (graphical displays, distribution‐free computer intensive methods) that are better suited for exploratory research when discontinuities and existence of subgroups in the data set may make findings from a linear regression suspect.

Channel Conflict and Coordination in the E‐Commerce Age

Production and Operations Management 2004 13(1), 93-110
A number of factors, including developments in Internet‐based commerce and third‐party logistics, have led many companies to consider engaging in direct sales. Such a company may at once be both a supplier to and a direct competitor of any existing reseller partners (e.g., land‐based retailers), which can result in “channel conflict.” This can have momentous implications for distribution strategy. To generate managerial insights into this important issue, we develop a model that captures key attributes of such a setting, including various sources of inefficiency. We examine these in detail and identify a number of counterintuitive structural properties. For instance, the addition of a direct channel alongside a reseller channel is not necessarily detrimental to the reseller, given the associated adjustment in the manufacturer's pricing. In fact, both parties can benefit. Finally, we examine ways to adjust the manufacturer‐reseller relationship that have been observed in industry. These include changes in wholesale pricing, paying the reseller a commission for diverting customers toward the direct channel, or conceding the demand fulfillment function entirely to the reseller. The latter two schemes could be mutually beneficial in that they achieve a division of labor according to each channel's competitive advantage.