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The Illusory Diffusion of Innovation: An Examination of Assimilation Gaps

Information Systems Research 1999 10(3), 255-275
Innovation researchers have known for sometime that a new information technology may be widely acquired, but then only sparsely deployed among acquiring firms. When this happens, the observed pattern of cumulative adoptions will vary depending on which event in the assimilation process (i.e., acquisition or deployment) is treated as the adoption event. Instead of mirroring one another, a widening gap—termed here an assimilation gap—will exist between the cumulative adoption curves associated with the alternatively conceived adoption events. When a pronounced assimilation gap exists, the common practice of using cumulative purchases or acquisitions as the basis for diffusion modeling can present an illusory picture of the diffusion process—leading to potentially erroneous judgments about the robustness of the diffusion process already observed, and of the technology's future prospects. Researchers may draw inappropriate theoretical inferences about the forces driving diffusion. Practitioners may commit to a technology based on a belief that pervasive adoption is inevitable, when it is not. This study introduces the assimilation gap concept, and develops a general operational measure derived from the difference between the cumulative acquisition and deployment patterns. It describes how two characteristics—increasing returns to adoption and knowledge barriers impeding adoption—separately and in combination may serve to predispose a technology to exhibit a pronounced gap. It develops techniques for measuring assimilation gaps, for establishing whether two gaps are significantly different from each other, and for establishing whether a particular gap is absolutely large enough to be of substantive interest. Finally, it demonstrates these techniques in an analysis of adoption data for three prominent innovations in software process technology—relational database management systems (RDBs), general purpose fourth generation languages (4GLs), and computer aided software engineering tools (CASE). The analysis confirmed that assimilation gaps can be sensibly measured, and that their measured size is largely consistent with a priori expectations and recent research results. A very pronounced gap was found for CASE, while more moderate—though still significant—gaps were found for RDBs and 4GLs. These results have the immediate implication that, where the possibility of a substantial assimilation gap exists, the time of deployment should be captured instead of, or in addition to, time of acquisition as the basis for diffusion modeling. More generally, the results suggest that observers be guarded about concluding, based on sales data, that an innovation is destined to become widely used. In addition, by providing the ability to analyze and compare assimilation gaps, this study provides an analytic foundation for future research on why assimilation gaps occur, and what might be done to reduce them.

Corporate Entrepreneurship and the Pursuit of Competitive Advantage

Entrepreneurship Theory and Practice 1999 23(3), 47-63
This paper presents a theoretical exploration of the construct of corporate entrepreneurship. Of the various dimensions of firm-level entrepreneurial orientation identified in the literature, it is argued that innovation, broadly defined, is the single common theme underlying all forms of corporate entrepreneurship. However, the presence of innovation per se is insufficient to label a firm entrepreneurial. Rather, it is suggested that this label be reserved for firms that use innovation as a mechanism to redefine or rejuvenate themselves, their positions within markets and industries, or the competitive arenas in which they compete. A typology is presented of the forms in which corporate entrepreneurship is often manifested, and the robustness of this typology is assessed using criteria that have been proposed for evaluating classificational schemata. Theoretical linkages are then drawn demonstrating how each of the generic forms of corporate entrepreneurship may be a path to competitive advantage.

The Antecedents and Consequences of Firm-Level Entrepreneurship: The State of the Field

Entrepreneurship Theory and Practice 1999 24(2), 45-65
Empirical research into firm-level entrepreneurship spans over a quarter of a century. This article reviews the current state of this research by identifying key trends in 45 published empirical studies; examining the key issues addressed and methods used to examine them; and outlining six key areas that need greater attention in future research.

Beyond Social Capital: Spatial Dynamics of Collective Efficacy for Children

American Sociological Review 1999 64(5), 633-660
We propose a theoretical framework on the structural sources and spatially embedded nature of three mechanisms that produce collective efficacy for children. Using survey data collected in 1995 from 8,782 Chicago residents, we examine variations in intergenerational closure, reciprocal local exchange, and shared expectations for informal social control across 342 neighborhoods. Adjusting for respondents’ attributes, we assess the effects of neighborhood characteristics measured in the 1990 census and the role of spatial interdependence. The results show that residential stability and concentrated affluence, more so than poverty and racial/ethnic composition, predict intergenerational closure and reciprocal exchange. Concentrated disadvantage, by contrast, is associated with sharply lower expectations for shared child control. The importance of spatial dynamics in generating collective efficacy for children is highlighted—proximity to areas high in closure, exchange, and control bestows an advantage above and beyond the structural characteristics of a given neighborhood. Moreover, spatial advantages are much more likely to accrue to white neighborhoods than to black neighborhoods.

Bilingualism and the Academic Achievement of First- and Second-Generation Asian Americans: Accommodation with Or without Assimilation?

American Sociological Review 1999 64(2), 232-252
Recent scholarship claims that bilingualism has a positive effect on the academic achievement of immigrant children. According to this perspective, growing up speaking two languages is beneficial because it stimulates cognitive development and allows immigrants a means of resisting unwanted assimilation. Immigrant children who are fluent bilinguals can use their native-language ability to maintain beneficial aspects of their ethnic culture while accommodating to the linguistic demands of an English-speaking society. Using data on first- and second-generation Asian American students from the 1988 National Educational Longitudinal Study, we test for these hypothesized effects of bilingualism. We find no evidence that bilingualism per se has a positive effect on achievement. Instead, speaking a native language with parents has a temporary positive effect if the parents are not proficient in English. These results indicate that the academic importance of bilingualism is transitional: The educational benefits of delaying linguistic assimilation exist only before immigrant parents achieve a moderate level of English-language proficiency.

Embeddedness in the Making of Financial Capital: How Social Relations and Networks Benefit Firms Seeking Financing

American Sociological Review 1999 64(4), 481-505
I investigate how social embeddedness affects an organization's acquisition and cost of financial capital in middle-market banking—a lucrative but understudied financial sector. Using existing theory and original fieldwork, I develop a framework to explain how embeddedness can influence which firms get capital and at what cost. I then statistically examine my claims using national data on small-business lending. At the level of dyadic ties, I find that firms that embed their commercial transactions with their lender in social attachments receive lower interest rates on loans. At the network level, firms are more likely to get loans and to receive lower interest rates on loans if their network of bank ties has a mix of embedded ties and arm's-length ties. These network effects arise because embedded ties motivate network partners to share private resources, while arm's-length ties facilitate access to public information on market prices and loan opportunities so that the benefits of different types of ties are optimized within one network. I conclude with a discussion of how the value produced by a network is at a premium when it creates a bridge that links the public information of markets with the private resources of relationships.