Knowledge is key to success in the modern business landscape. Firms invest billions of dollars every year in knowledge management systems, which commonly use artificial intelligence to allow within‐firm knowledge transfer to occur automatically. Despite this investment, these systems often fall short of producing expected results. Using psychology theory on goal dilution, we argue that a potential cause of the failure is that the prospect of knowledge transfer has a negative effect on knowledge creation. We further propose a mechanism to mitigate that effect. Specifically, we predict that the negative effect of knowledge transfer on knowledge creation will be mitigated when the linkages among firm‐ and unit‐level goals are communicated. We conduct an experiment and find that while, as predicted, the prospect of knowledge transfer has a negative effect on knowledge creation when the linkages among firm‐ and unit‐level goals are not communicated, it has the predicted positive effect when the linkages among firm‐ and unit‐level goals are communicated due to increased goal congruence. Additional analyses provide support for our underlying theories. Our results suggest that firms can adopt and communicate strategic performance measurement systems to improve the knowledge creation in a firm.

Employer‐sponsored opportunities for altruism outside the workplace can improve employee engagement and passion within the firm, enhance the firm's corporate visibility, and improve its recruitment. There is limited understanding of whether and how a firm's management control system on employees' daily tasks can influence employee willingness to engage in altruism outside the workplace. In this study, we investigate via an experiment how the incentive scheme (tournament vs. piece rate) on employees' daily tasks interacts with the difficulty level of these tasks (low vs. high) to affect employees' altruistic behavior outside the firm. Our results indicate that, compared to a piece‐rate scheme, a tournament scheme leads to a greater decrease in non‐winning participants' altruistic behavior outside the firm when the original, incentivized task is more difficult compared to when it is less difficult. Consistent with our theory, participants' feelings of excessive entitlement partially mediate the interaction effect of incentive scheme and task difficulty on participants' altruistic behavior outside the firm. This study informs firms about how the design of its incentive scheme on employees' daily task inside the firm and the nature of that task can influence employee willingness to act altruistically outside the firm.