ABSTRACT This study examines whether competition in the form of emerging threats from rivals' overlapping product strategies has explanatory power for future performance and volatility, beyond existing competition measures and firm life cycle proxies. We proxy for emerging threats using product market fluidity, which captures competitive pressures and instability arising from rivals' evolving product overlap. Specifically, higher fluidity (i.e., higher product market threats) is negatively associated with future profitability and operating cash flows and positively associated with the variability of future profitability and operating cash flows. We also find fluidity is negatively associated with future asset turnover, margins, and expenses, and only moderately positively associated with future sales, shedding light on the mechanisms through which product market threats manifest in future performance. However, capital market participants do not fully incorporate this information, leading to predictable future stock returns and analyst forecast errors. Overall, our findings suggest that the dynamism and fluidity in a firm's product market space convey valuable and distinct information to capital market participants.

Abstract This study examines turnover experiences in public accounting, including the exit phase (from public accountants' initial thoughts of leaving to their exit) and the post‐exit phase (from their exit to the present moment) of the turnover process. Drawing on social exchange theory and organizational support theory, we also investigate the relationship between these phases by exploring how turnover characteristics within the exit phase impact alumni's decisions to engage in post‐employment citizenship in the post‐exit phase (e.g., recommending the firm's services to others). Using the experiential questionnaire method, we rely upon two separate surveys to investigate the turnover process from the perspective of 284 firm alumni (“leavers”) and 83 experienced public accountants (“stayers”). Our process‐based research method allows us to gather a large and rich data set that provides multiple perspectives on the turnover experience in public accounting. Our results not only provide insights into the underlying factors influencing turnover but also indicate several places in the turnover decision process where firms can strategically intervene. Finally, our results show that several turnover characteristics within the exit phase impact post‐employment citizenship behaviors in the post‐exit phase. Consequently, our results demonstrate that the characteristics that drive employees' decisions to leave the firm also play a significant role in shaping their post‐employment citizenship behaviors following their departure.

ABSTRACT The digital evolution in auditing has triggered a rapid shift in auditors' required skill sets, with audit firms heavily investing in and extolling advanced data analytics and artificial intelligence (AI) capabilities. However, this strong emphasis on newly required digital skills can lead many experienced auditors, who perceive these competencies as their weaker areas, to feel disaffirmed in their abilities. We predict and find, across two experiments, that auditors who feel disaffirmed in their digital skills more defensively discount specialist advice that places higher versus lower reliance on AI, but that an intervention in which auditors affirm their traditional audit skills mitigates this defensive reaction. Absent self‐affirmation, higher specialist reliance on AI results in auditors denigrating the competence and quality of advice that specialists provide. These findings suggest that disaffirmation escalates AI aversion, offering important insights into how audit firms can foster less defensive decision‐making in the rapidly evolving audit environment.