The Theory of Consumer Demand: A Critical Appraisal Menahem E. Yaari; Geoffrey P. E. Clarkson Econometrica 1965 33(2), 462
A Behavioral Theory of the Firm Richard H. Day; Richard M. Cyert; James G. March; Clarkson; Cohen; Dill Feigenbaum; Greenberg; Moore; Soelberg; Starbuck; Williamson Econometrica 1964 32(3), 461