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A Test of the Use of Geographical Segment Disclosures

Journal of Accounting Research 1993 31, 46
Our purpose is to investigate the use of geographical segment disclosures. Specifically, we examine whether equity valuations of U.S. multinationals are affected by geographical segment disclosures mandated by Statement of Financial Accounting Standards No. 14: Financial Reporting for Segments of a Business Enterprise (henceforth SFAS 14). Our results suggest that, when unexpected segmental earnings are large, geographical segment disclosures are used. For the most part, however, we find little evidence that these disclosures affect equity values. This research is motivated by the allegation that geographical segment disclosures are essentially useless. SFAS 14 (paragraph 34) allows considerable discretion in defining reportable segments and firms employ coarse definitions, possibly because of an innate fear of disclosure (Wechsler and Wandycz [1990]) or desire to finesse dumping and international transfer-pricing questions (Balakrishnan, Harris, and Sen [1990]). It is not difficult to find anecdotal evidence of coarse segmental definitions. Caterpillar Industries had reported three geographical segments: U.S., Europe, and Other. In June 1990, the company told analysts that Brazilian operations had entered a deep slump. The stock market reaction to this announcement was minimal. A few days later, however, the company informed analysts that this slump would cause second-quarter profits to be less than half the amount reported for the