2 experiments are reported concerning a wider possible application for taste tests in brand research. In 1 experiment a panel of 150 compared the taste and texture of 2 identical samples of turkey meat. In the other, 61 Ss compared the taste and texture of unlike samples of turkey meat. In both experiments Ss were asked to match their comparisons with 2 related commercial brands. Results indicated that a well-known brand positively affected the taste which Ss experienced for samples of turkey meat. (PsycINFO Database Record

50 automobile drivers whose driving involved them in accidents serious enough to require hospitalization were paired with 50 drivers without accident histories but matched according to sex, approximate age, race, and educational level. The subjects of the study (Ss) were compared on the basis of their driving experiences and performance on written tests. The accident victims differed from the comparisons Ss in a higher incidence of previous traffic violations but were not distinguishable from the comparison Ss on any written tests. The accident Ss were similar to the safe drivers in describing themselves as much closer to expert than very poor on a driving performance continuum. In fixing the responsibility for the accidents, the accident Ss' reports are at considerable variance with police reports. (A)