A Meta-Analysis of Cronbach's Coefficient Alpha Robert A. Peterson Journal of Consumer Research 1994 21(2), 381
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Barry J. Babin; William R. Darden; Mitch Griffin Journal of Consumer Research 1994 20(4), 644
An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables J. Edward Russo; France Leclerc Journal of Consumer Research 1994 21(2), 274
A Model of Perceived Risk and Intended Risk-Handling Activity Grahame R. Dowling; Richard Staelin Journal of Consumer Research 1994 21(1), 119