Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices Craig J. Thompson; Elizabeth C. Hirschman Journal of Consumer Research 1995 22(2), 139
Affect Intensity: An Individual Difference Response to Advertising Appeals David J. Moore; William D. Harris; Hong C. Chen Journal of Consumer Research 1995 22(2), 154