A number of barriers deter consumers from making energy conserving choices when buying major durables. In a field experiment, refrigerator energy labels and sales staff emphasis were manipulated in an attempt to help put these barriers into perspective. Energy information was most effective in the low price market segment when consumers were choosing between manual and frost-free refrigerators.

Journal Article Consumer Energy Research: A Review Get access Gordon H. G. McDougall, Gordon H. G. McDougall Search for other works by this author on: Oxford Academic PubMed Google Scholar John D. Claxton, John D. Claxton Search for other works by this author on: Oxford Academic PubMed Google Scholar J. R. Brent Ritchie, J. R. Brent Ritchie Search for other works by this author on: Oxford Academic PubMed Google Scholar C. Dennis Anderson C. Dennis Anderson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 3, December 1981, Pages 343–354, https://doi.org/10.1086/208875 Published: 01 December 1981 Article history Received: 01 September 1981 Revision received: 01 October 1981 Published: 01 December 1981