Consumer Reactions to Product Failure: An Attributional Approach Valerie S. Folkes Journal of Consumer Research 1984 10(4), 398
Audience Involvement in Advertising: Four Levels Anthony G. Greenwald; Clark Leavitt Journal of Consumer Research 1984 11(1), 581
On the Meaning of within-Factor Correlated Measurement Errors David W. Gerbing; James C. Anderson Journal of Consumer Research 1984 11(1), 572
Product Familiarity and Learning New Information Eric J. Johnson; J. Edward Russo Journal of Consumer Research 1984 11(1), 542