Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments Mita Sujan Journal of Consumer Research 1985 12(1), 31
Measurement of Individual Differences in Visual versus Verbal Information Processing Terry L. Childers; Michael J. Houston; Susan E. Heckler Journal of Consumer Research 1985 12(2), 125
Materialism: Trait Aspects of Living in the Material World Russell W Belk Journal of Consumer Research 1985 12(3), 265
Measuring the Involvement Construct Judith Lynne Zaichkowsky Journal of Consumer Research 1985 12(3), 341
The Effects of Product Class Knowledge on Information Search Behavior Merrie Brucks Journal of Consumer Research 1985 12(1), 1
The Ritual Dimension of Consumer Behavior Dennis W. Rook Journal of Consumer Research 1985 12(3), 251
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective Lynn R. Kahle; Pamela M. Homer Journal of Consumer Research 1985 11(4), 954