The Generation and Consequences of Communication-Evoked Imagery Paula Fitzgerald Bone; Pam Scholder Ellen Journal of Consumer Research 1992 19(1), 93
A Meaning-Based Model of Advertising Experiences David Glen Mick; Claus Buhl Journal of Consumer Research 1992 19(3), 317
The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting John E. G. Bateson; Michael K Hui Journal of Consumer Research 1992 19(2), 271
The Influence of Anticipating Regret and Responsibility on Purchase Decisions Itamar Simonson Journal of Consumer Research 1992 19(1), 105
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation Marsha L. Richins; Scott Dawson Journal of Consumer Research 1992 19(3), 303