Cognitive Effort, Affect, and Choice Ellen C. Garbarino; Julie A. Edell Journal of Consumer Research 1997 24(2), 147-158
Consumer Preference for a No‐Choice Option Ravi Dhar Journal of Consumer Research 1997 24(2), 215-231
Consumer Information Search Revisited: Theory and Empirical Analysis Sridhar Moorthy; Brian T. Ratchford; Debabrata Talukdar Journal of Consumer Research 1997 23(4), 263