Choosing Less‐Preferred Experiences For the Sake of Variety Rebecca K. Ratner; Barbara E. Kahn; Daniel Kahneman Journal of Consumer Research 1999 26(1), 1-15
The Effect of Time Pressure on Consumer Choice Deferral Ravi Dhar; Stephen M. Nowlis Journal of Consumer Research 1999 25(4), 369-384
Lifestyle of the Tight and Frugal: Theory and Measurement John L. Lastovicka; Lance A. Bettencourt; Renée Shaw Hughner; Ronald J. Kuntze Journal of Consumer Research 1999 26(1), 85-98
Popular Appeal Versus Expert Judgments of Motion Pictures Morris B. Holbrook Journal of Consumer Research 1999 26(2), 144-155
Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research Deborah Roedder John Journal of Consumer Research 1999 26(3), 183-213
Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making Baba Shiv; Alexander Fedorikhin Journal of Consumer Research 1999 26(3), 278-292