Consumer Resource Allocation Models at the Individual Level Richard R. Batsell Journal of Consumer Research 1980 7(1), 78
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis James R. Bettman; C. Whan Park Journal of Consumer Research 1980 7(3), 234
Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior P.S. Raju Journal of Consumer Research 1980 7(3), 272
Costs Incurred by Residential Electricity Consumers Due to Power Failures Mohan Munasinghe Journal of Consumer Research 1980 6(4), 361