This paper analyzes the optimal portfolio choice problem when security returns have a joint multivariate normal distribution with unknown parameters. For the case of limited, but sufficient (sample plus prior) information, we show that for a general family of conjugate priors, the optimal portfolio choice is obtained by the use of a mean-variance analysis that differs from traditional mean-variance analysis due to estimation risk. We also consider two illustrative cases of insufficient sample information and minimal prior information and show that in these cases it is asymptotically optimal for an investor to limit diversification to a subset of the securities. These theoretical results corroborate observed investor behavior in capital markets.

This paper determines the effect of estimation risk on optimal portfolio choice under uncertainty. In most realistic problems, the parameters of return distributions are unknown and are estimated using available economic data. Traditional analysis neglects estimation risk by treating the estimated parameters as if they were the true parameters to determine the optimal choice under uncertainty. We show that for normally distributed returns and ‘non-informative’ or ‘invariant’ priors, the admissible set of portfolios taking the estimation uncertainty into account is identical to that given by traditional analysis. However, as a result of estimation risk, the optimal portfolio choice differs from that obtained by traditional analysis. For other plausible priors, the admissible set, and consequently the optimal choice, is shown to differ from that in traditional analysis.