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How does colonial history matter for expatriate adjustment? The case of Brazilians in Portugal

Journal of International Business Studies 2024 open access
The literature on expatriation typically assumes that cultural and institutional familiarity facilitates expatriate adjustment. This assumption underplays the role of the historical context, especially the influence of painful colonial pasts that often lie beneath such familiarity. In addition, seeking to capture expatriate adjustment as a single measure, such literature does not engage with the differences in the extent to which expatriates achieve cognitive, behavioral, and affective adjustment. Using a qualitative study addressing the work experiences of Brazilians living in Portugal, we argue that to fully understand expatriate adjustment, we must pay attention to the historical colonial relationship between the expatriate’s home and host country. Specifically, we discuss the importance of social representations of history for how expatriates narrate, interpret, and act in response to their experiences. Our research makes two theoretical contributions. First, we explain how historical colonial relationships affect expatriate adjustment and how this leads to adjustment only being partial. Second, we develop a nuanced understanding of expatriate adjustment by drawing attention to its three interdependent dimensions (cognitive, behavioral, and affective), showing that an expatriate may be well adjusted in one dimension but less adjusted in another. We call for organizations to engage more, and more critically, with history.

Doing good for political gain: the instrumental use of the SDGs as nonmarket strategies

Journal of International Business Studies 2024 55(9), 1170-1189 open access
The United Nations Sustainable Development Goals (SDGs) are changing the way multinational enterprises (MNEs) engage with host governments. The SDGs offer MNEs a unique opportunity to build political influence by assisting governments in attaining a host country’s social needs. However, international business scholars have largely remained silent on how MNEs strategize to repurpose ‘doing good’ into political influence. Based on a multiple case study of four Western European MNE subsidiaries in Indonesia, we uncover the strategies that MNEs use to turn their SDG initiatives into political access and influence. Our study reveals three nonmarket strategies – SDG-directed cross-sector partnership, SDG-directed conflict management, and SDG-directed constituency building. These actionable strategies help MNEs manage the tensions arising from misaligned government priorities, high levels of perceived corruption, and skepticism toward foreign firms. Our findings advance the literature on international nonmarket strategy by explaining how MNE subsidiaries resolve these tensions and convert SDG-directed investments into political access and influence without succumbing to locally institutionalized norms of corruption. Finally, our study suggests that emerging-market governments may benefit from rewarding MNEs for their investments that contribute to the SDGs, as long as they provide clear guidance and multi-stakeholder platforms that foster effective collaborations with MNEs.

Institutional distance, slack resources, and foreign market entry

Journal of International Business Studies 2024 55(2), 194-211 open access
Traditional theories from the international business and strategy literatures have posited that institutional distance constrains firm internationalization and that slack financial and managerial resources can be redeployed to help overcome this distance and facilitate growth. However, are slack resources equally effective when entering host markets of different institutional quality? Combining an institutional economics’ view of distance with a Penrosean perspective on resources, we argue that financial slack allows firms “to pay their way” into more institutionally developed markets, whereas managerial slack allows firms “to work their way” into less institutionally developed markets. From data on the internationalization of 307 Indian computer software companies over 16 years, we find support for our hypotheses when considering formal institutional distance. We also find that managerial slack mitigates informal institutional distance, irrespective of the direction of internationalization. Additional robustness tests, using propensity score matching, and an alternative sample of 3600 manufacturing firms from 49 countries, support our main results. Our findings suggest that slack is not a generic panacea for overcoming institutional distance, in that the effectiveness of each type of slack is dependent on both the direction of entry and the type of institutional distance to be overcome, formal or informal.

Evolution of MNE strategies amid China’s changing institutions: a thematic review

Journal of International Business Studies 2024 55(6), 657-675 open access
As China’s economy rose to become the second largest in the world, its institutions did not converge with those of other advanced economies as predicted by many Western observers; instead, China developed a distinct form of state-led capitalism. As a result, how multinational enterprises (MNEs) engage with China’s changing institutional context needs to be revisited. To this end, we review 331 papers on MNE strategies and operations in China published in top international business and management journals between 2001 and 2022. We first introduce the path of institutional change and the opportunities and challenges it created for MNEs in China. We focus on six aspects of MNE strategies and operations: market entry, strategic alliances, innovation and knowledge sharing, global value chain strategies, guanxi and relationship management, and non-market strategies. Our analysis of China’s institutional trajectory and of MNE strategies and operations points to three persistent institutional mechanisms of concern for MNEs: challenges to organizational legitimacy, protection of property rights, and the enabling and directing aspect of institutions created by industrial policies. Insights from this analysis point to future research needs on institutional nonlinearities and discontinuities, linkages between inward and outward investments, and geopolitical influences on national institutions.

Globalizing research on global cities and international business

Journal of International Business Studies 2024 55(1), 28-36 open access
Living up to the expectations of the JIBS Decade Award, Goerzen, Asmussen, and Nielsen’s 2013 paper not only introduced the literature on global cities to the international business (IB) community but continues to be generative. In their “Retrospective and a Looking Forward” paper 10 years later, the authors highlight megatrends about people, places and things, and new contexts and alternative perspectives, and they encourage further new ways of thinking about global cities and IB. This commentary expands upon their framework of three overlapping circles of global issues, global organizations, and global locations, by drawing especially from recent experiences in the U.S. and research in economic geography and allied fields. Facing global issues of climate change, human rights, health, housing, and the impacts of digital technologies on work, cities offer prospects of responding to these challenges, a context for multinational enterprises (MNEs) to consider. Against the backdrop of large-scale global migrations of unskilled, mostly contract, workers to global cities in developed economies, recruitment agencies and advocacy groups for migrants are global organizations as important as MNEs. Finally, the fluidity of physical boundaries, as illustrated by city-regions, world regions beyond traditional Western-centric perspectives, and intra-national variations, is key to analyzing global locations.

Bilateral political tension and the signaling role of patenting in a host country

Journal of International Business Studies 2024 55(3), 396-407 open access
The current increasing volatility in international politics makes it more important to understand how multinational enterprises respond to political tension between host and home countries. This paper explains the impact of macro-level bilateral political tension on micro-level strategy of multinationals in the host country. We developed the idea that patenting may be used to signal a firm’s commitment and contribution to the host country’s economy and development. Data on 437 large multinationals and interviews with senior managers of 20 foreign subsidiaries in China show that patenting local innovation does indeed help an investing firm signal its usefulness to the host country government. It can thus serve as a response to bilateral political tension. The relationship between political tension and local patenting also depends on the relative trade dependence of the home and host countries and on the investing firm’s technology level and its stake in China. The greater the dependence of an MNE and its home country government on the host country, the more likely patenting of local innovations would increase in times of bilateral political tension.

The interrelationships between corporate political activity and corporate environmental performance: the role of language diversity

Journal of International Business Studies 2024 55(9), 1204-1217 open access
Language affects almost every aspect of management in multinational enterprises (MNEs) but little is known about the impact of language on environmental performance. Our study investigates how language diversity affects the environmental performance of MNEs worldwide. We show that the grammatical structure of a language – specifically the first pronoun drop – is an important factor explaining the environmental performance of firms. Our analysis of 4454 company-year observations suggests that MNEs operating in societies that permit the first pronoun drop tend to have better environmental performance. Furthermore, we explore the impact of linguistic structure on the relationship between environmental performance and corporate political activity (CPA). We find that using the first pronoun drop of the local language moderates the influence of CPA on firms’ environmental performance. Our study concludes that international managers must pay greater attention to the neglected role of language in implementing environmental initiatives.

MNE–civil society interactions: a systematic review and research agenda

Journal of International Business Studies 2024 55(2), 136-156 open access
Multinational enterprises (MNEs) and civil society (CS) interact in many ways across countries, with significant implications for these actors and for broader society. We review 166 studies of MNE–CS interactions in international business, general management, business and society, political science, sociology, and specialized non-profit journals over three decades. We synthesize this large and fragmented literature to characterize the nature (cooperation or conflict) and context (geography, industry, and issue) of MNE–CS interactions and uncover their antecedents, outcomes, and moderators. Our review reveals important blind spots in our understanding of the antecedents and outcomes of MNE–CS interactions and uncovers substantial discrepancy between the contexts of real-world MNE–CS interactions and the contexts examined in the literature. We propose actionable recommendations to (i) better indicate and expand the contexts where MNE–CS interactions are studied; (ii) enrich understanding of the antecedents of MNE–CS interactions by leveraging institutional and cultural perspectives; (iii) reorient research on the outcomes of MNE–CS interactions by examining the temporal dynamics of MNE learning and legitimacy, and (iv) emphasize societal relevance as reflected, for example, in green capabilities and moral markets. We hope this review will inspire new inter-disciplinary perspectives on MNE–CS interactions and inform research addressing urgent societal challenges.

Cross-border political ties: foreign firms’ campaign contributions and the crowding out of domestic competitors

Journal of International Business Studies 2024 55(9), 1108-1127 open access
A substantial body of literature has shown that political connections have benefited firms domestically, but their cross-border value for multinational enterprises (MNEs) remains understudied. This paper provides novel evidence on the strategic advantages MNEs gain through political ties in host countries and the consequences for domestic firms. Examining foreign companies’ contributions to US political campaigns through political action committees (PACs) sponsored by their US subsidiaries, we find that contributing foreign firms win significantly more U.S. government contracts than non-contributing foreign firms. Crucially, this increased access for foreign contributing firms crowds out government contract allocation to similar domestic firms that do not make political donations, even in regulated industries favoring domestic suppliers. Our findings demonstrate that MNEs can effectively leverage political connections as a non-market strategy to gain preferential treatment over local competitors in a host nation. However, these cross-border political ties come at the expense of domestic firms’ competitiveness, informing policy debates around restricting foreign corporate influence in domestic elections. From a managerial perspective, our findings suggest that strategic political ties are an important consideration for MNEs alongside traditional location factors when evaluating foreign investment decisions and navigating institutional complexities abroad.

Asynchronicities of growth: a process extension to the Uppsala model of internationalisation

Journal of International Business Studies 2024 55(6), 796-804 open access
We contend that the Uppsala internationalisation process (IP) Model offers the basis, yet unrealised, for a process theory of growth of the internationalising firm. From the Model’s origins, particularly in Penrosean theory, we develop this potential by offering a theory extension that explicates the organisational changes within the firm required to sustain international growth. This repositioning distinguishes us from previous attempts to amend, supplant or extend the IP Model. In developing the theory extension, we specify how we remain faithful to the IP Model’s behavioural assumption ground. We provide a model of the internationalising firm that posits non-linear growth paths. This is due to the challenges of synchronising the external opportunity seeking of the firm as it expands internationally with the internal capacity building required to realise these opportunities. Introducing to the IB field this asynchronicity problem, an absence of temporal concurrence, we show its potential in explaining organisational changes and discontinuities in the internationalising firm’s development as it seeks to grow. By extending the IP Model to offer a theory of growth of the internationalising firm, we provide the basis for further process scholarship on this topic that addresses contemporary concerns and developments.