Knowledge that Transforms

A recent trend in international management research has been the development of contingency models that identify optimal planning and management modes for international business units, given key characteristics of the product, market, and industry. In practice, however, planning and management modes appear to be dictated not only by external market and industry conditions, but also by internal aspects of the firm's administrative orientation. The intent of this paper is to examine how aspects of the firm's administrative orientation influence the choice of management modes, and to examine how the choice of management modes impacts international performance.

This paper reviews empirical research in international marketing published during the period 1976–82. The review focuses on what has been researched and how the research has been conducted. This research is evaluated; a cooperative, multidisciplinary empirical research program in international marketing is then proposed.

This study reports on the feasibility of adding international business to the business core by using a multinational business simulation game in the capstone policy course. The simulation game is not intended to replace an introductory course or substitute for other approaches. It is intended to provide a minimal introduction where none currently exists and perhaps to aid in overcoming the inertia with regard to relevant curriculum changes that are needed to comply with American Assembly of Collegiate Schools of Business (AACSB) guidelines.

As an extension of the export-led growth of national economy overseas, direct investment by Korean multinationals has been rapidly increasing. This article explores the development of the overseas manufacturing direct investment by Korean firms and the relationship between parent firms and overseas affiliates. Three main issues are discussed: the ownership-specific assets, location-specific factors, and government policies are the important sets of variables that help to explain the internationalization of the Korean firms in the manufacturing sector, the nature of technology transfer by Korean multinationals to their subsidiaries, and the benefits as a result of its overseas investment to Korean. The data for this study were gathered through structured interviews with the parent companies of 18 out of 21 manufacturing overseas subsidiaries and joint ventures formed by Korean firms.