Introduced in 1993, Georgia’s HOPE Program sponsors a merit‐based scholarship for students attending in‐state colleges and a grant for those entering technical schools. There are no income restrictions. Comparing Georgia with other southeastern states over the 1988–97 period, HOPE increased freshmen enrollment by 5.9%, or 2,889 students per year, which amounts to only 15% of freshmen scholarship recipients. Four‐year colleges account for most of the gain; a reduction in students leaving the state explains two‐thirds of the 4‐year‐school effect attributable to freshmen who have recently graduated from high school. White and black enrollments increased because of HOPE.