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Books and Software Received
Equity Estimation and Assessing Market Response: A Rejoinder
Annotated Subject Index and Author/Title Index Vol. XXXII, 1995
Books and Software Received
Books and Software Received
Journal of Marketing Research Editorial Policies
How well do you know your partner? Strategies for formulating proxy-reports and their effects on
Random Factors in ANOVA
Equity Estimation and Assessing Market Response: A Rejoinder
The authors use a simulation that explores the same factors used by Wildt (1993), but provides results that refute several of the findings reported in that study. The authors maintain that, under conditions of multi-collinearity, the Equity estimator provides estimates that are typically closer to the true parameters than the ordinary least squares and Ridge estimates.