Knowledge that Transforms

To make high-quality research more accessible and easier to explore.

Fields:
100 results ✕ Clear filters

Equity Estimation and Assessing Market Response: A Rejoinder

Journal of Marketing Research 1995
The authors use a simulation that explores the same factors used by Wildt (1993), but provides results that refute several of the findings reported in that study. The authors maintain that, under conditions of multi-collinearity, the Equity estimator provides estimates that are typically closer to the true parameters than the ordinary least squares and Ridge estimates.