The positive correlation between schooling and good health is well documented. One explanation is that schooling helps people choose healthier life-styles by improving their knowledge of the relationships between health behaviors and health outcomes. That is, schooling improves the household's allocative efficiency in producing health. This empirical study uses direct measures of health knowledge to test this explanation. Part of the relationship between schooling and the consumption of cigarettes, alcohol, and exercise is explained by differences in health knowledge. However, most of schooling's effects on health behavior remain after differences in knowledge are controlled for.

The positive correlation between schooling and good health is well documented. One explanation is that schooling helps people choose healthier life-styles by improving their knowledge of the relationship between health behaviors and health outcomes. That is, schooling improves the household's allocative efficiency in producing health. This empirical study uses direct measures of health knowledge to test this explanation. Part of the relationship between schooling and the consumption of cigarettes, alcohol, and exercise is explained by differences in health knowledge. However, most of schooling's effects on health behavior remain after differences in knowledge are controlled for.

This paper reexamines whether higher cigarette taxes will substantially reduce youth smoking. We study the impact of taxes during exactly the period in adolescence in which most smokers start their habits. We find weak or nonexistent tax effects in models of the onset of smoking between eighth and twelfth grades, models of the onset of heavy smoking between eighth and twelfth grades, and discrete‐time hazard models that include state fixed effects. We also provide a new perspective on the relationship between smoking and schooling: students who eventually drop out of school are already more likely to smoke in the eighth grade.

To shed new light on the role private profit incentives play in promoting public health, in this paper we conduct an empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on individual smokers with an archive of magazine advertisements. The rich survey data allow us to measure smokers' exposure to smoking cessation advertisements based on their magazine-reading habits. Because we observe the same information about the consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more likely to have successfully quit.