Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
M. Joseph
Sirgy;
Dhruv
Grewal;
Tamara F.
Mangleburg;
Jihye
Park;
Kaye
Chon;
C. B.
Claiborne;
J. S.
Johar;
Henk
Berkman
Journal of the Academy of Marketing Science
1997