An Integrated Model of Buyer-Seller Relationships D. T. Wilson Journal of the Academy of Marketing Science 1995 23(4), 335-345
Relationship Marketing in Consumer Markets: Antecedents and Consequences J. N. Sheth; A. Parvatlyar Journal of the Academy of Marketing Science 1995 23(4), 255-271
Strategic Alliances: A Synthesis of Conceptual Foundations P. R. Varadarajan; M. H. Cunningham Journal of the Academy of Marketing Science 1995 23(4), 282-296
Relationship Marketing of Services--Growing Interest, Emerging Perspectives L. L. Berry Journal of the Academy of Marketing Science 1995 23(4), 236-245
Rethinking the effect of perceived fit on customers’ evaluations of new products Daniel C. Smith; Jonlee Andrews Journal of the Academy of Marketing Science 1995 23(1), 4-14
Relationship marketing: The strategy continuum Christian Grönroos Journal of the Academy of Marketing Science 1995 23(4), 252-254