Personal Selling and Sales Management: A Relationship Marketing Perspective B. A. Weitz; K. D. Bradford Journal of the Academy of Marketing Science 1999 27(2), 241-254
Do Citizenship Behaviors Matter More for Managers Than for Salespeople? S. B. MacKenzie; P. M. Podsakoff; J. B. Paine Journal of the Academy of Marketing Science 1999 27(4), 396-410
Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century N. K. Malhotra; M. Peterson; S. B. Kleiser Journal of the Academy of Marketing Science 1999 27(2), 160-183
The Role of Emotions in Marketing R. P. Bagozzi; M. Gopinath; P. U. Nyer Journal of the Academy of Marketing Science 1999 27(2), 184-206