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Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations

Marketing Science 2022

We document supply responses to nutrition warning labels introduced in Chile, and we show that these responses reduced the calorie content of breakfast cereal purchases.

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

Sarah Moshary; Anna Tuchman; Natasha Vajravelu

Marketing Science 2026 45(1), 1-14

This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.

How and When to Use the Political Cycle to Identify Advertising Effects

Sarah Moshary; Bradley Shapiro; Jihong Song

Marketing Science 2020

This paper provides a critical analysis of how and when political advertising serves as a useful source of exogenous variation in product advertising.

Price Salience and Product Choice

Tom Blake; Sarah Moshary; Kane Sweeney; Steven Tadelis

Marketing Science 2021

We analyze a large-scale field experiment on StubHub.com and show that disclosing fees upfront reduces both the quantity and quality of purchases.

Search Criteria

Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

How and When to Use the Political Cycle to Identify Advertising Effects

Price Salience and Product Choice