Knowledge that Transforms

Time dimension of marketing has got its place in literature. For example, the time is basic independent variable in widely accepted concepts of product life cycle and diffusion of innovation. In addition, efforts have been made to bring this issue to the theoretic basis of the discipline. But, some important areas are still under researched, or even disregarded. Moreover, projects directed at investigation of the real behavior of marketing managers are rare, and in normative sense very few options have been advocated. This particularly pertains to the issues of time horizon, durability of relations with customers, timeliness of decision-making, and time allocation by managers and customers. In this regard, the literature of strategic management contains solutions which might be useful, and the ideas of some authors from marketing deserve support.

The price for a product may be set too low, causing the seller to leave money on the table, or too high, driving away potential buyers. Contingent pricing can be useful in mitigating these problems...

The contemporary business finance have a lot of modalities of involving in the international market with different options. Twenty years ago, financial aspects and insurance of export transactions especially in international practice have been successfully solved by application of forfeiting model. The forfeiting is a medium-term transaction mainly which basic subject is right to buy claim with maturity from 6 to 60 months, and mainly related to drafts. In essence, this transaction mean the purchase of securities in order to cover claims with maturity in future related to delivery of goods and services, mainly of export character without the owner's right to demand payment. The right to claim is based both on a draft (which is the most frequent subject of forfeiting because of its simple form and long tradition) and on any other financial instrument. As a rule, the exporter is owner and seller of claim. He accept the draft as a cover for payment of exported goods or services in order to speed-up the collection, and transferring the risk of collection on forfeiter (any person buying a securities without the owner's right to demand payment from previous owner). As a compensation, he receive the reduced value of security and providing a necessary liquid assets immediately in that way. Buying a securities without the owner's right to demand payment from previous owner (exporter), the forfeiter accept all risks from exporter related to the collection in certain transaction.

The authors present a model of free sample effects and evidence from two field experiments on free samples. The model incorporates three potential effects of free samples on sales: 1 an acceleratio...