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Forecast Updating and Supplier Coordination for Complementary Component Purchases

Production and Operations Management 2009
We study a supply chain where an original equipment manufacturer (OEM) buys subassemblies, comprised of two complementary sets of components, from a contract manufacturer (CM). The OEM provides a demand forecast at the time when the CM must order the long lead‐time set of components, but must decide whether or not to provide updated forecasts as a matter of practice. Forecast updates affect the CM's short lead‐time purchase decision, and the anticipation of updates may also affect the long lead‐time purchase decision. While the OEM and CM both incur lost sales costs, the OEM can decide whether or not to share the overage costs otherwise fully borne by the CM. We investigate when the OEM is better served by committing to provide updated forecasts and/or committing to share overage costs. For a distribution‐free, two‐stage forecast‐update model, we show that (1) the practice of providing forecast updates may be harmful to the OEM and (2) at the OEM's optimal levels of overage risk sharing, the CM undersupplies relative to the supply chain optimal quantity. For a specific forecast‐update model, we computationally investigate conditions under which forecast updating and risk sharing are in the best interest of the OEM.

Impact of Absenteeism on Assembly Line Quality and Throughput

Production and Operations Management 2009
Assembly lines function best when every worker is present. When a worker is absent, management must scramble to quickly find a replacement. Usually, the replacement will not be as proficient as the absent worker. This can reduce quality and throughput. We present two assembly line work‐systems models (one for lines with Andon and one for lines without Andon) that show one mechanism whereby absenteeism could impact quality and throughput. We exercise these models to provide insights into absenteeism's impact on quality and throughput. While the paper is written in the concrete terms of automotive assembly, the concepts and results apply to manual assembly lines in general.

Inventory Management for Customers with Alternative Lead Times

Production and Operations Management 2009
It is common for suppliers operating in batch‐production mode to deal with patient and impatient customers. This paper considers inventory models in which a supplier provides alternative lead times to its customers: a short or a long lead time. Orders from patient customers can be taken by the supplier and included in the next production cycle, while orders from impatient customers have to be satisfied from the on‐hand inventory. We denote the action to commit one unit of on‐hand inventory to patient or impatient customers as the inventory‐commitment decision, and the initial inventory stocking as the inventory‐replenishment decision. We first characterize the optimal inventory‐commitment policy as a threshold type, and then prove that the optimal inventory‐replenishment policy is a base‐stock type. Then, we extend our analysis to models to consider cases of a multi‐cycle setting, a supply‐capacity constraint, and the on‐line charged inventory‐holding cost. We also evaluate and compare the performances of the optimal inventory‐commitment policy and the inventory‐rationing policy. Finally, to further investigate the benefits and pitfalls of introducing an alternative lead‐time choice, we use the customer‐choice model to study the demand gains and losses, known as demand‐induction and demand‐cannibalization effects, respectively.

Channel Strategies for Durable Goods: Coexistence of Selling and Leasing to Individual and Corporate Consumers

Production and Operations Management 2009
In durable goods markets, such as those for automobiles or computers, the coexistence of selling and leasing is common as is the existence of both corporate and individual consumers. Leases to corporate consumers affect the price of used goods on the second‐hand market which in turn affect the buying and leasing behavior of individual consumers. The setting of prices (or volumes) for sale and lease to individual and corporate consumers is a complicated problem for manufacturers. We consider a manufacturer who concurrently sells and leases a finitely durable good to both individual and corporate consumers. The interaction between the manufacturer and consumers is modeled as a dynamic sequential game, where each player seeks to maximize its own payoff over an infinite horizon. We study how the corporate channel substitutability of new goods and used goods and transaction costs in the second‐hand market affect the manufacturer's pricing decisions, consumer behavior, and social welfare in the retail market. Making a number of simplifying assumptions, including two‐period lifetime for the finitely durable goods, we consider Markov Perfect Equilibrium as the solution concept. We show that the manufacturer can maximize her profit by segmenting consumers according to their willingness to pay. Selling and leasing are the mechanisms used for price discrimination in the retail market. We show that as she leases a larger share of her production to the corporate consumer, (1) the manufacturer does not necessarily have to adjust the optimal selling price of new goods to individual consumers, and the volume of sales of new goods to individual consumers can stay the same; (2) the manufacturer does increase the retail lease price, and the number of individual leases decreases; (3) the net supply of used goods on the market increases, leading to a lower market price for used goods; and (4) more individual consumers are able to participate in the market, and their collective welfare or net utility improves. We also show that as production costs increase the manufacturer increases prices, reducing volumes across all channels. When transaction costs increase, the manufacturer reduces leasing in both corporate and retail channels.

Scheduling Truck Arrivals at an Air Cargo Terminal

Production and Operations Management 2009
We consider the scheduling of truck arrivals at an air cargo terminal. By coordinating arrivals of cargo delivery trucks with outbound flight departure schedules, some of the shipments can be transferred directly to the departing flights, while others will be stored at the terminal's storage facility and incur extra handling and storage costs. The objective is to obtain a feasible schedule so as to minimize the total cost of operations. We formulate the problem as a time‐indexed integer program and show that, even with limited number of unloading docks at the terminal, the problem is non‐trivial (NP‐hard in the strong sense). Our solution method includes an exact solution procedure to determine an optimal unloading sequence for the shipments carried by each truck, together with a Lagrangian relaxation‐based heuristic for assigning trucks to truck docks and determining truck arrival times. We conducted computational experiments to test the performance of our solution method. Computational results show that our method can generate near‐optimal solutions efficiently. Our simulation results indicate that the scheduling approach proposed in this paper has the potential to generate significant cost savings over a first‐come, first‐served approach currently used at the air cargo terminal that we observed.

Keyword Auctions, Unit‐Price Contracts, and the Role of Commitment

Production and Operations Management 2009
Motivated by the enormous growth of keyword advertising, this paper explores the design of performance‐based unit‐price contract auctions, in which bidders bid their unit prices and the winner is chosen based on both their bids and performance levels. The previous literature on unit‐price contract auctions usually considers a static case where bidders' performance levels are fixed. This paper studies a dynamic setting in which bidders with a low performance level can improve their performance at a certain cost. We examine the effect of the performance‐based allocation on overall bidder performance, auction efficiency, and the auctioneer's revenue, and derive the revenue‐maximizing and efficient policies accordingly. Moreover, the possible upgrade in bidders' performance level gives the auctioneer an incentive to modify the auction rules over time, as is confirmed by the practice of Yahoo! and Google. We thus compare the auctioneer's revenue‐maximizing policies when she is fully committed to the auction rule and when she is not, and show that the auctioneer should give less preferential treatment to low‐performance bidders when she is fully committed.

The Newsvendor Model with Consumer Search Costs

Production and Operations Management 2009 open access
We study the newsvendor problem when consumers are heterogeneous either in their valuations of the newsvendor's product, in their valuations of an outside option available to them, or in both valuations. In this context, we observe that the outside option, which represents the value that a given consumer associates with choosing not to purchase the newsvendor's product, may be interpreted as a search cost. Taking into consideration whether consumers' valuations differ on either one dimension of heterogeneity or on both dimensions, we develop a framework for classifying newsvendor models that incorporate demand‐management effects. In particular, we show that this framework includes both the newsvendor model with price‐dependent demand and the newsvendor model with endogenous demand as special cases. In addition to making a conceptual contribution by developing and drawing insights from this framework, we make technical contributions by providing more general sufficient conditions under which the underlying optimization problems are well behaved.

How to Win “Spend” and Influence Partners: Lessons in Behavioral Operations from the Outsourcing Game

Production and Operations Management 2009
The Outsourcing Game is a role‐play simulation that has been deployed in industry and academic training courses worldwide. It incorporates the concepts of hidden actions, hidden information, and misaligned incentives, and conveys messages about power, trust, and reputation. The game depicts the adventures of Acme, the brand owner of a product manufactured by an outsourced supply chain. Through a series of negotiations, Acme attempts to influence its partners (two suppliers and two service providers) by distributing its procurement “spend.” These partners, in turn, sway each other via side payments. To simulate the non‐linear shifts in power that occur as outsourcing increases, we represent decision‐making by a voting scheme with uneven vote allocations. This paper analyzes a database of game results to reveal behavioral factors that can undermine conspicuous win–win process improvements. For instance, preferences can be sensitive to the sequence in which the alternatives are encountered; decision‐makers might value not only their own rewards, but also fairness in the allocation of total gains; and effectiveness of negotiation tactics will vary with community norms of acceptable behavior. Along the way we extend the political economics literature about power in block‐based voting by proposing a heuristic approach for incorporating voter preferences.

Optimal Planning Quantities for Product Transition

Production and Operations Management 2009 open access
The replacement of an existing product with a new one presents many challenges. In particular, uncertainties in a new product introduction often lead to extreme cases of demand and supply mismatches. This paper addresses inventory planning decisions for product upgrades when there is no replenishment opportunity during the transition period. We allow product substitution: when a company runs out of the old product, a customer may be offered the new product as a substitute. We show that the optimal substitution decision is a time‐varying threshold policy and establish the optimal planning policy. Further, we determine the optimal delay in a new product introduction, given the initial inventory of the old product.