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Sharing Responsibility for Product Recovery Across the Supply Chain

Production and Operations Management 2011
Extended producer responsibility (EPR) programs typically hold the producer—a single actor defined by the regulator—responsible for the environmental impacts of end‐of‐life products. This is despite emphasis on the need to involve all actors in the supply chain in order to best achieve the aims of EPR. In this paper, we examine the economic and environmental implications of product recovery mandates and shared responsibility within a supply chain. We use a two‐echelon model consisting of a supplier and a manufacturer to determine the impacts of product collection and recycling mandates on the incentive to recycle and resulting profits in the integrated and decentralized supply chains. For the decentralized supply chain, we demonstrate how the sharing of responsibility for product recovery between the echelons can improve total supply chain profit and suggest a contract menu that can Pareto‐improve profits. To examine both the economic and environmental performance associated with responsibility sharing, we propose a social welfare construct that includes supply chain profit, consumer surplus, and the externalities associated with virgin material extraction, product consumption, and disposal of nonrecycled products. Using a numerical example, we discuss how responsibility sharing may or may not improve social welfare. The results of this paper are of value to firms either anticipating or subject to product recovery legislation, and to social planners that attempt to balance economic and environmental impacts and ensure fairness of such legislation.

How Does Product Recovery Affect Quality Choice?

Production and Operations Management 2011
We study the impact of product recovery on a firm's product quality choice, where quality is defined as an observable performance measure that increases a consumer's valuation for the product. We consider three general forms of product recovery: (i) when product recovery reuses (after reprocessing) quality inducing components or material (e.g., remanufacturing), (ii) when product recovery does not reuse quality inducing components or material but it is overall profitable (e.g., cell phone recycling), and (iii) when product recovery is costly (but mandated by legislation, e.g., recycling of small appliances in the European Union). Using a stylized economic model, we show that the form of product recovery, recovery cost structure, and the presence of product take‐back legislation play an important role in quality choice. Generally speaking, product recovery increases the firm's quality choice, except for some instances of recovery form (ii). In addition, we find that product take‐back legislation can lead to higher quality choice as opposed to voluntary take‐back. We further demonstrate that both the firm and the consumers benefit from recovery form (ii), while both are worse off with recovery form (iii). However, environmental implications of the three recovery modes differ from their impact on consumer surplus and firm profit. While recovery forms (i) and (iii) reduce consumption and increase environmental benefits, the same is not true with recovery form (ii), which can increase consumption, potentially resulting in higher environmental impact.

Facility Location: A Robust Optimization Approach

Production and Operations Management 2011 20(5), 772-785
In this research, we apply robust optimization (RO) to the problem of locating facilities in a network facing uncertain demand over multiple periods. We consider a multi‐period fixed‐charge network location problem for which we find (1) the number of facilities, their location and capacities, (2) the production in each period, and (3) allocation of demand to facilities. Using the RO approach we formulate the problem to include alternate levels of uncertainty over the periods. We consider two models of demand uncertainty: demand within a bounded and symmetric multi‐dimensional box, and demand within a multi‐dimensional ellipsoid. We evaluate the potential benefits of applying the RO approach in our setting using an extensive numerical study. We show that the alternate models of uncertainty lead to very different solution network topologies, with the model with box uncertainty set opening fewer, larger facilities. Through sample path testing, we show that both the box and ellipsoidal uncertainty cases can provide small but significant improvements over the solution to the problem when demand is deterministic and set at its nominal value. For changes in several environmental parameters, we explore the effects on the solution performance.

Revenue and Cost Management for Remanufactured Products

Production and Operations Management 2011 20(6), 824-840
This paper considers pricing and remanufacturing strategy of a firm that decides to offer both new and remanufactured versions of its product in the market and is concerned with demand cannibalization. We present a model of demand cannibalization and a behavioral study that estimates a key modeling parameter: a fraction of consumers who switch from new to remanufactured product. As we show, this fraction has an inverted‐U shape, and, thus, the underlying consumer behavior cannot be modeled using the standard methodologies that rely on consumers' willingness to pay (WTP). We find that by incorporating the inverted‐U‐shaped consumer behavior, the firm remanufactures under broader conditions, charges a much lower price, and typically remanufactures more units—leading to an increase of profits from remanufacturing by up to a factor of two as compared with making decisions based on the WTP only. Lastly, we find that the behavior of the low‐price market segment plays an important role because the firm reacts to it differently than the WTP‐based logic would suggest.

The Surgical Scheduling Problem: Current Research and Future Opportunities

Production and Operations Management 2011 20(3), 392-405
This paper reviews the general problem of surgical scheduling. We organize the literature based on the time frame or planning horizon of the schedule into six categories: capacity planning, process reengineering/redesign, the surgical services portfolio, procedure duration estimation, schedule construction, and schedule execution, monitoring, and control. We survey past work and suggest topics for potential future research in each of those areas.

Distribution Planning to Optimize Profits in the Motion Picture Industry

Production and Operations Management 2011 20(4), 618-636
We consider the distribution planning problem in the motion picture industry. This problem involves forecasting theater‐level box office revenues for a given movie and using these forecasts to choose the best locations to screen a movie. We first develop a method that predicts theater‐level box office revenues over time for a given movie as a function of movie attributes and theater characteristics. These estimates are then used by the distributor to choose where to screen the movie. The distributor's location selection problem is modeled as an integer programming‐based optimization model that chooses the location of theaters in order to optimize profits. We tested our methods on realistic box office data and show that it has the potential to significantly improve the distributor's profits. We also develop some insights into why our methods outperform existing practice, which are crucial to their successful practical implementation.

Reserving Capacity for Urgent Patients in Primary Care

Production and Operations Management 2011 20(3), 456-473 open access
This paper examines the effect of the common practice of reserving slots for urgent patients in a primary health care practice on two service quality measures: the average number of urgent patients that are not handled during normal hours (either handled as overtime, referred to other physicians, or referred to the emergency room) and the average queue of non‐urgent or routine patients. We formulate a stochastic model of appointment scheduling in a primary care practice. We conduct numerical experiments to optimize the performance of this system accounting for revenue and these two service quality measures as a function of the number of reserved slots for urgent patients. We compare traditional methods with the advanced‐access system advocated by some physicians, in which urgent slots are not reserved, and evaluate the conditions under which alternative appointment scheduling mechanisms are optimal. Finally, we demonstrate the importance of patient arrival dynamics to their relative performance finding that encouraging routine patients to call for same‐day appointments is a key ingredient for the success of advanced‐access.