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Choice, Expectations and Measurability

Quarterly Journal of Economics 1954 68(4), 503
I. Introduction, 503. — II. Basic postulates of choice, 505. — III. Wants vs. utility, 510. — IV. Structure of wants, 513. — V. Wants and choice, 518. — VI. Indifference and substitutability, 521. — VII. Choice and psychological threshold, 523. — VIII. Choice and risk, 524. — IX. Choice and uncertainty, 527. — X. Concluding remarks, 531.