We provide two characterizations, one axiomatic and the other neuro-computational, of the dependence of choice probabilities on deadlines, within the widely used softmax representation $$\beginalign* p_t\left( a,A\right) =\dfrace^\fracu\left( a\right) λ\left( t\right) +α\left( a\right) \sum_b\in Ae^\fracu\left( b\right) λ\left( t\right) +α\left( b\right) , \endalign*$$ where $p_t\left( a,A\right)$ is the probability that alternative a is selected from the set A of feasible alternatives if t is the time available to decide, λ is a time-dependent noise parameter measuring the unit cost of information, u is a time-independent utility function, and α is an alternative-specific bias that determines the initial choice probabilities (reflecting prior information and memory anchoring). Our axiomatic analysis provides a behavioural foundation of softmax (also known as Multinomial Logit Model when α is constant). Our neuro-computational derivation provides a biologically inspired algorithm that may explain the emergence of softmax in choice behaviour. Jointly, the two approaches provide a thorough understanding of softmaximization in terms of internal causes (neuro-physiological mechanisms) and external effects (testable implications).

We use decision theory to confront uncertainty that is sufficiently broad to incorporate “models as approximations.” We presume the existence of a featured collection of what we call “structured models” that have explicit substantive motivations. The decision-maker confronts uncertainty through the lens of these models, but also views these models as simplifications, and hence, as misspecified. We extend the max–min analysis under model ambiguity to incorporate the uncertainty induced by acknowledging that the models used in decision making are simplified approximations. Formally, we provide an axiomatic rationale for a decision criterion that incorporates model misspecification concerns. We then extend our analysis beyond the max-min case allowing for a more general criterion that encompasses a Bayesian formulation.