Blockbuster or bust? Silver screen effect and stock returns
This study introduces a novel mood metric—blockbuster movie releases—and investigates its correlation with stock market dynamics. We document a significant positive correlation between blockbuster movie releases and US stock market returns in the subsequent week. This pattern remains robust across various robustness tests both in-sample and out-of-sample. The changes in weekly box office revenue and increased Internet searches for movie-related terms further affirm this relationship. Moreover, releases of blockbuster movies predict lower expected market volatility and risk aversion. The positive predictive effect on market returns is also evident in international markets.