We use our survey of finance professors from universities across the USA to investigate whether men and women react differently to prior gains and losses. We find that after incurring a loss, a large fraction of men continue to invest in stocks, but a majority of women tend to avoid investing in stocks. Even though prior losses increase the expectation of unfavorable market conditions, we find that women are more likely than men to expect unfavorable market conditions irrespective of whether they have made a gain or a loss in their prior stock market investments.