Committee on Application of Learning and Communications Theories to Accounting Instruction.
The article highlights the report of the Committee on Application of Learning and Communications Theories to Accounting Instruction of the American Accounting Association (AAA). The charge to this committee is to study and report upon the applicability of learning and communication theories to accounting instruction, to provide general guidelines for developing and testing alternative approaches or methods of utilizing these concepts in the teaching of accounting subjects, and to recommend ways in which the AAA can encourage and support improvements in this area. Instructors in higher education tend to concentrate on the content of their fields while paying less attention to instructional techniques, the communication process, and learning theory. The medium includes the combination of devices, techniques, and senses used to transmit the message. In addition to compatibility with the message, consideration must be given in medium selection to possible encoding, reception, and decoding difficulties. Accounting education which consists of teaching the student the thrill of discovery, self-reliance, and the tools that are necessary for continuing his education. Accounting would simply be the subject matter that was used to accomplish the above purposes. This would hopefully prepare the future accountant for a changing role in a fluid society which would be making increased demands upon him.